Discover Forever New


Discover our style signature


Forever New is a uniquely Australian brand with beautiful pieces for every occasion. 

Designed in Melbourne, our timeless and wearable collections are dedicated to the celebration of modern femininity. While we’re a global brand, behind the scenes we’re a collective of close friends: fashion enthusiasts, designers and in-store experts, who work non-stop to help women around the globe embrace and elevate their personal style. Discover more about our style signature below.

Colour and print

From pretty, pastel pinks, to brilliant blues and bright, budding florals - we're about a life in colour.

Everyday Glamour 

Distinctly feminine fits and carefully-considered silhouettes that feel unique, modern and flattering are key to our designs.

Fashion you can feel 

It’s in the details. The ones you notice and more importantly, the ones you feel. Think romantic lace, delicate embroidery and soft, floaty fabrics.

Trends for tomorrow

We take the latest trends and reinterpret them with a feminine edge and timeless quality that stays relevant beyond one season.