Community and Environment

Community and Environment

Responsible Fibres

Responsible Fibres

We are dedicated to becoming a champion for change in our industry and Forever New Conscious holds us accountable to our commitments, while empowering you to make better shopping choices.

Using responsible fibres that have a lower environmental impact is one of our main strategies to reduce our overall footprint on the Earth.

We’re excited to share our journey to a more sustainable range with you. By 2022, we aim for at least 80% of our garments to be Conscious.

Sustainable cotton


100% of our range will be sustainable by 2022.


Cotton is one of the most popular fibres in the world and we understand that the traditional production of it involves huge amounts of water and the use of harmful pesticides.

We are committed to reducing this damage to the planet and have put multiple positive actions into place to address this including our membership with the Better Cotton Initiative and the increased use of organic and recycled cotton.  


Recycled Polyester


50% of our polyester will be recycled by 2022.

Recycled polyester is a better alternative that reduces carbon emissions, water usage and energy consumption.

To help us meet this goal, we will join Textile Exchange’s recycled polyester challenge. We are excited to be involved in this global initiative to increase the use of recycled polyester in the fashion industry.



70% of our cellulose fibres will be from a sustainable source by 2022.

Cellulose fabrics are made from plant-based materials such as viscose, rayon, modal and lyocell.

Our partnership with Canopy, Lenzing and Birla Cellulose ™ ensures our cellulose fabrics have been made with wood pulp that doesn’t come from ancient or endangered forests.

Read more about our commitment to protect forests through our paper, packaging and fabric choices here.



100% of our faux leather will be vegan by 2022.

Products that have the Vegan Trademark labelling are completely free of animal products, by-products or derivatives. This means they are registered with The Vegan Society.


Responsible Sourcing and Purchasing Policy


Consistent with the Forever New Supplier Code of Conduct, we are committed to responsible sourcing and recognize we have a shared responsibility with our supply chain partners to ensure the sourcing and production of our products uphold the rights of all workers.

Acknowledging that purchasing behaviour can influence the workplace conditions of those making Forever New products, this policy outlines our approach to responsible purchasing practices and is supported by Responsible Sourcing & Purchasing Guidelines.

Members of the Forever New buying cycle must align practices in accordance with the Supplier Code of Conduct, this policy and the accompanying Responsible Sourcing & Purchasing Guidelines.



The Forever New Supplier Code of Conduct, underpinned by the ETI Base Code, establishes our minimum expectations with regard to the labour standards and workplace conditions of our supply chain partners.

To ensure our purchasing conduct does not prevent compliance with our Code of Conduct and avoids adverse impacts, all relevant departments are required to include responsible sourcing and purchasing behaviour across all functions to ensure:

  • Factory capacity and capability are factored into forecasts and orders
  • Forecasts are as accurate as possible
  • Lead times are adequate and agreed milestones adhered to
  • Price negotiations and payment terms are fair and balanced
  • Commercial terms and provisions allow for compliance with local and international laws and the Forever New Supplier Code of Conduct
  • Purchase orders and payments are made on time
  • Technical details are accurate, complete and provided on time
  • Orders with strategic suppliers are as consistent as possible
  • Responsible exit guidelines are followed



  • This policy applies to all departments involved in the buying cycle of all Forever New products
  • This policy is supported by Responsible Sourcing Guidelines which details purchasing behaviour at each stage of the buying cycle
  • All relevant personnel must complete training on this policy at the commencement of their employment
  • Daily responsibility for adherence with this policy rests with relevant Managers and overall accountability for compliance rests with Heads of Department



  • This policy should be applied in conjunction with the Forever New Supplier Code of Conduct