We are on a journey to create a fashion industry that welcomes and promotes positive change. Our five
pillars will guide us to a future where fashion makes meaningful contributions to our industry, culture,
communities and environment.
To have a minimum of 80% of our clothing range be Conscious by 2022.
Our products are
Conscious if they contain at least 30% sustainable fibres or produced with responsible processes.
We are dedicated to becoming a champion for change in our industry and Forever New Conscious holds us
accountable to our commitments, while empowering you to make better choices. We commit to being
Conscious of every decision we make and the impact it has on our world.
Our Conscious range has been made using responsible fibres and created using sustainable processes.
Using a larger range of sustainable fibres in our product.
Learn more >
We are committed to becoming a champion for change in our industry and that flows through to the
materials we use to make our product.
Using responsible fibres that have a lower environmental impact is one of our main strategies to
reduce our impact on the Earth.