When to wear an evening dress


Forever New

You've RSVP'd to the event, now to find the perfect dress. No matter the occasion, cocktail dresses will turn heads for all the right reasons. Here, we take a look at Forever New's evening dresses to help you find your special something. 

Dinner reservations

Whether for birthday celebrations or date-nights, dinner reservations call for an elevated look. Though they're more often associated with formal events, evening dresses are perfect for such plans. We suggest opting for short evening dresses with relaxed silhouettes. Details like ruffled skirts and flutter sleeves add a playful air and eliminate any fear of being overdressed.

  1. Amayah Button-Front Midi Dress
    Amayah Button-Front Midi Dress
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    Marni Shirred Tiered Dress
  1. Sadie Tie-Detail Maxi Dress
    Sadie Tie-Detail Maxi Dress

Nights out

Styling for an end-of-week night out means finding the perfect evening dress to take you from relaxed sunset drinks to bars after-dark. As for length and shape, anything goes. Opt for a structured cocktail dress with puff sleeves for the perfect on-trend design, or radiate timeless femininity in a floaty midi dress. Our only rule when styling for a night out is that prints never fail. Channel the landscape with oversized florals in pink and sunset corals for effortless dusk-to-dark appeal. In colder months, dark-based blooms in pinks, blacks and wilted browns are ideal. Add an over-the-shoulder pouch bag and low strappy heels for a look that will see you through the night with ease. 

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    Paris Polka Dot Mini Dress
    As low as HKD 715.00 Regular Price HKD 1,174.00
  1. Matilda One-Sleeve Mini Dress
    Matilda One-Sleeve Mini Dress
    As low as HKD 715.00 Regular Price HKD 1,123.00
  1. Cady Jacquard Mini Dress
    Cady Jacquard Mini Dress
    As low as HKD 510.00 Regular Price HKD 1,123.00

Party plans

Parties and cocktail dresses: a match that will last the test of time. The key to a show-stopping party look is statement features. Imagine vibrant colourways, luxurious fabrications and embroidered details. For a trending silhouette, look to oversised bow details, puff sleeves and fitted designs. In sun-soaked months, tones of lemon, blush pinks and porcelain are ideal, while cool-season parties call for rich berry, black and plum colourways. Accentuate your bold look with sparkling drop earrings and strappy heels.  

  1. AllTerritories_OnBody_26264501_F
    Ellie Jacquard Mini Dress
    As low as HKD 817.00 Regular Price HKD 1,276.00
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    Zoe Balloon-Sleeve Dress
    As low as HKD 817.00 Regular Price HKD 1,276.00
  1. AllTerritories_OnBody_26208803_F
    Alexis Wrap Midi Dress
  1. Nettie Asymmetric Fringe Mini Dress
    Nettie Asymmetric Fringe Mini Dress


When a wedding is on your social calendar, embrace your inner romantic and step out in a glamorous cocktail dress. Long evening dresses are a must for formal evening weddings - think midi and maxi length styles. Our tip? The secret is in the silhouette. Drape, wrap and asymmetric dresses are our style heroes for wedding guests. These styles are fitted to the figure with waterfall or ruffle features to create a dreamy shape. An embellished clutch, barely-there heels and delicate jewellery will add the perfect finishing touches to your RSVP look. 

  1. AllTerritories_OnBody_26040804_F6
    Season Off-Shoulder Two-in-One Dress
    As low as HKD 510.00 Regular Price HKD 1,123.00
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    Elodie Ruffle-Hem Midi Dress
    As low as HKD 868.00 Regular Price HKD 1,327.00
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    Misty Bonded Satin Midi Dress
    As low as HKD 715.00 Regular Price HKD 1,123.00
  1. Hallie Drape Satin Midi Dress
    Hallie Drape Satin Midi Dress